Google Takes Action Against Fake Reviews on Maps

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|News18|9 months ago

Google is cracking down on fake reviews on its Maps platform, implementing a Fake Engagement Policy to combat unethical practices. This includes removing fraudulent reviews, blocking new ones, and warning users about deleted fake reviews. The policy, already in effect in the UK, will be applied globally. It targets businesses that incentivize reviews with money or freebies and those manipulating ratings through multiple accounts. While Google has not disclosed how it will identify these businesses, the initiative aims to encourage ethical engagement and improve user trust in the platform.

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